Hey guys, Robert Here. Hope you are having a good beginning week.
This is our 4 series out of 5 on how to be successful at blogging and what steps you need to take to do so.
What I want to talk today about is getting traffic to your blog.
IMPORTANT : This is a long post but please read it carefully and read all of it. Even if you have to break up your reading at 2 different times. You will NOT regret it !! 🙂
Let me get one thing straight here guys. You can have the sharpest looking blog with all the bells and whistles and the best topic to blog about…….but if you do not have traffic going to that blog then all this stuff means NOTHING !
Getting Traffic is the lifeline of your blog. It supplies the blood to your blog to keep it going and put some profit under your belt. And if you want a work from home business it’s a must !
So lets get right into it.
SEO(on page) – It stands for Search Engine Optimization and in my opinion is the most effective and important way to get laser targeted traffic from eager buyers who want to purchase from you. From the git go with my Blogging career it has made me the most money bar none !
With SEO you work on getting your blog higher up in the Search Engines so eventually you get to page one or better yet to the number one position period ! when you get to the number one position for a high traffic keyword you are getting closer to having a real work from home business, no question !
It does take work because you have to target every individual Keyword phrase and work on them one at a time. (for instance if you have an Acne blog you may way to rank for ‘ how to clear acne’, ‘cures for acne’, ‘clear acne’ , ‘home remedies for acne ‘, ‘natural cures for acne’, ‘remedies for acne’ etc..etc..
It can seem like a daunting task to rank for each KY individually but as time goes on you will see that Google automatically ranks you for KYs that you did not necessarily target.
There are two components in doing SEO.
1. On page SEO
2. Off page SEO
On page SEO is where you optimize each and every post for Google to crawl and rank in the Search Engines. Do this by writing really incredible , unique content that will catch the eyes of google and visitors alike.
When doing on page SEO you need to have the Keyword you are trying to rank for in the Title, a couple times in the beginning of the post ,couple times the middle , and couple times at the end . You can also bold the KY to get more attention and let Google be able to easier understand what the Post is about. ( so as to categorize your work from home business site in the Search Engines) Be sure to NOT over stuff your Keywords in each post. Make it look natural and flow easily for the reader.
Make sure with your WordPress blog that you have ALL in One SEO plugin installed and activated to really optimize your whole blog.
Also maybe this is common sense but in a blog try to stick with one general topic and one only. You do not want to have a blog about Acne and also talk about home repairs. This will not be effective.
One last thing is to be sure that you hyper link to inner pages and also to your homepage. What do I mean by this ?? Linking is the simple process of linking from one page to another. You know, when you see a word or phrases that is highlighted or even underlined and you click on it and it will take you to another page or site. (Google ‘how to make a hyperlink ‘ to learn how to exactly do this.)
This is called linking within your Blog. And doing this within your blog gives you added strength too all those pages and will give more google juice to rank higher in the search engines !
Offline SEO (off Page) – Hey folks this is where all the fun can really begin :>) Doing Search Engine Optimazation off page basically comes down to getting QUALITY backlinks from other QUALITY Sites.
Noticed how I said QUALITY. Google looks highly upon other Sites that have high PR ( page rank) and seem to do everything correctly for the most part. Each time they point to your blog with a Link it is like getting a popularity vote in your favor which Google recognizes and gives you credit for your WORK FROM HOME BUSINESS Site .
Here are a few of my favorite ways in getting back links :
– PRODUCING EXCELLENT CONTENT that other site owners will naturally link to you
–GUEST BLOGGING which is right now one of the best ways to get great backlinks and also get quality traffic from the visitors of that site who come thru the link to visit your site.
– BLOG COMMENTING is when you go to another Blog and make a comment about that person’s blog in a very relevant and interesting manner while leaving your Link.
– LINKING AMONG SEVERAL RELATED BLOGS YOU OWN is a good and quick way to get some back links. Just make sure you do not over do this because Google looks down on ‘Link Farms’ which is where people do produce 100s of short, aimless blogs just to inter link !!
– ARTICLE MARKETING (1) at places like Ezine Articles and Go articles is a great way to get quality backlinks and get some direct traffic.
–FORUM SIGNATURES is also another good way I have found to get some backlinks. Just go to a forum and put up some quality posts there that are helpful with a backlink leading back to your blog in your signature.
– SOCIAL BOOK MARKETING is yet another good way to get some decent backlinks. Places to get back links are from Digg and Delicios. To find services that can automate this just google ‘services that do social bookmarking’
Back linking in general can be very time consuming and tedious. You can always outsource for people to do this. But I MUST stress please do not go with a service that is going to blast out 10,000 links to forums or blog commenting at a work from home business site . They are worthless. Believe me I tried it and learned better !
It will definitely hurt your chances of having a successful work at home business !
There are some services where you can pay but pay pretty big to get some quality back links like .educ or .govt sites. These are highly sought after.
WARNING, WARNING – Strictly relying on SEO for traffic to your blog can be dangerous. Mainly because you are relying on Google and Yahoo for all your traffic. And this can fluctuate wildly. And sometimes you can suffer penalties like ‘Penguin’ and ‘Panda’ which were names for changes in Google’s way in ranking Sites. It literally took away the traffic and the earnings overnight from many sites. And It has been devastating to many site owners. Be sure to capture leads and build a list so you can be safe from these penalties !!
ARTICLE MARKETING (2) – Article Marketing the second way can be a very valuable way of getting traffic to your Blog. I know at Warriorforum.com I have personal friends who make easily over $100K from their work from home business using this technique. But trust me just like anything you have to be some work into it.
Basically, you sign up for an account at EzineArticles.com . Start writing articles that pertain to your blog topic. After awhile check the amount of Publishers who have taken your articles and used it as syndicate material on their own sites. After this you can contact them and ask if they would like a fresh, original, and unique article written for their blog. Ask for a back link for your work. You keep doing and you start building a group of syndicates who you write for on a continued basis, Many will have a large amount of visitors and they will read your article and go to the link that leads to your Blog.
The best thing is to have them sign up to your list and build up a relationship with them and eventually gain their trust and sell them quality product they need with email marketing.
Once again this type of Article Marketing can be very, very profitable if you do it right. Just check out out this LINK at Warrior forum that is very valuable in showing how to do article marketing and be very successful at it and what it entails ! (particular note Alexa Smith and also MYOB here because they are experts who do this full time and are highly successful ; you might need to scroll down in the Thread to see them)
SOCIAL MEDIA – Lets face it everyone and their mother is on Facebook and Twitter. Places like this and Youtube videos are excellent ways to promote your business and these videos in of itself have made a perfect work from home business for many. Especially if you are into Network Affiliate Marketing. Connecting to others is a must.
But any business can get some great exposure on these Social Media Sites. As you get more traffic to your blog you can start building up exposure at a Fan Page at Facebook ( use business account). It can be very useful and you can earn and become profitable at these outlets. Personally, I am concentrating more and more in this area because of the potential !!
PPC-This stands for ‘Pay per Click’. This is Googles bread and butter and how they make so much money and why their stock is over $800 😉 Personally when I started my Blog 5 years ago I went with PPC. With Google it is known as Adwords. You have to sign up with Adwords at Adwords.com . Once you have secured an account you bid on Keywords to get placed in the search engines. If you go to the google search engine you can key in any keyword and those Adword advertise listings will be at the very right. Those are people who bid and pay to be there. Whereas the middle part of the Search engine, those are people who built up SEO (usually over time) and were placed there for free.
I had some success with PPC but it does take a lot of money to learn the ropes with Adwords and many people go broke trying to figure it out. My suggestion ? If you want to get your feet wet with Adwords if you join Hostgator.com right now I know they have a coupon for $100 that you can use to try it out.
Solo Ads– With Solo Ads you can pay as low as a few dollars a month to put your Banner ad on someone else s similar blog or in a forum that relates to your blog. This can be very effective ,and a I know a few people who make a full time work from home business doing this way of Marketing. I would advice the banner to lead to a specific product ( whether it be your own or a an affiliate product such as a Clickbank one) ,but you can use your WordPress blog as a landing page ( a page that promotes your specific product) The one I use is a prime example. The post at top remains there at all times. I do this with WordPress plugin called ‘sticky’. When you set up your WP blog go to Admin. dashboard and then go to plugins. Simply enter ‘sticky’ as a search then you will have the ability to install this and activate this cool feature !!
These are a few of my favs . There are a number of other ways but for most people these will put you on the right track to getting that all important traffic. And ultimately making it a very rewarding work from Home business blog !
The main thing with traffic is to diversify among some of the ones I have mentioned.
And to ensure long term viability of your blog you need to build a List with a capture box somewhere on your Blog. Like I said earlier I use Aweber.com which I believe is the most reliable email service. It is $19 a month but if you are serious about making a home business with your Site you should acquire this.
I hope this has helped you in your quest to build a successful money making blog ( and a potentially full time work from home business ). It is not easy but definitely doable with time and work.
In part 5 of the series I will wrap up our discussion on blog building and briefly talk about some of the mistakes many make make and some that you could make if you are not careful.
So stay tuned as I will have that completed by the end of this week !
Have a good one,